#Lyrical lemonade can mac

#Lyrical lemonade can mac

Then he got put on to Gucci Mane, Shawty Lo, Wiz Khalifa, Mac Miller, Kid Cudi and Chance The Rapper, the latter of which led Bennett into discovering more artists in the Chicago rap scene and вЂњgetting to where IвЂ™m at nowвЂќ with his passion for video. вЂњI got to see my mom work literally three jobs.вЂќДЄs the years progressed, Bennett became a huge fan of Lil Wayne.

native, who cites Rick Rubin as a mentor and regularly feels inspired by their meetings. вЂњI think thatвЂ™s where my work ethic comes from,вЂќ expresses the Plano, Ill. She raised three children as a single mom once his fatherВ died byВ suicide when he was 2. The sweet taste of success all started with a love for hip-hop and a blog.ДЄfter being introduced to 50 Cent and his music by one of BennettвЂ™s older sisters, a 7-year-old Bennett convinced his mother to take him to the store to buy him the rapperвЂ™s Get Rich or Die TryinвЂ™ album. nicknamed вЂњThe Space,вЂќ partnerships with Jordan Brand and a trademarked animated figure called Lenny have also attributed to BennettвЂ™s companyвЂ™s accomplishments up until this point. A media outlet, merch, live events business that includes the Summer Smash festival, fulfillment company, a lemonade beverage, his Chicago H.Q. ItвЂ™s become the go-to spot for new music discovery.

A self-proclaimed вЂњbig kid at heart,вЂќ that energy permeates BennettвЂ™s work.Д¬ole BennettвЂ™s growing Lyrical Lemonade empire houses a well-respected YouTube channel with around 18 million subscribers and almost 400 videos, ranging from rappersвЂ™ official music videos to interviews with rising artists and yearly reels flexing BennettвЂ™s directorial chops. Think zany special effects, a by-any-means-necessary filming style, playful animation and storylines that are nostalgic, comical or mind-blowing depending on the artist. The moment is a career-defining milestone for Cole Bennett, who has become the foremost music video director for both a new generation of rap stars including the late Juice Wrld, Polo G, Lil Tecca, Ski Mask The Slump God, Cordae and NLE Choppa, among others, and established hip-hop veterans like Eminem. The noble visual creator and Cudi linked face-to-face this past April to put ideas into action for the forthcoming вЂњTequila ShotsвЂќ video, which will find the multiplatinum-selling rhymer partaking in intense action scenes that involve special training. вЂњAnd I was just so excited and to be working on something off of a Man on the Moon III, which, you know, Man on the Moon I and II, like such big parts of my lifeвЂ¦ And it does make me realize manifestation is a very real thing and the world works in wonderful ways when you just speak it into existence.вЂќ вЂњI didnвЂ™t even go to bed that night,вЂќ Bennett, 25, recalls of the moment he saw CudiвЂ™s message, as he sits inside his Chicago headquarters via Zoom.